The Moon and Your Business: Customers from Hell
If the Moon represents your Ideal Customer, then that customer will reflect the difficult aspects to your Moon as well as the easy ones. And if you consciously cultivate a positive reaction to your own difficult lunar aspects, your clients will reflect that.
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The Moon and Your Business: Who is Your Ideal customer?
Ideal customers are the ones who are the natural audience for what you have to offer, the ones who love what you do. How can you find more of these marvelous people? In your chart, the Moon represents your natural relationship with the public – specifically, with your ideal customer, the person who will be naturally drawn to your story, and with whom you’ll feel comfortable.
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Full Moon in Aquarius: Acknowledgements
Aquarius is the sign of “the future.” Personally, you’ll experience only a tiny bit of it. Perhaps you’d like to create a legacy that lives on after you, through art, or children, or leadership. But no one creates a legacy alone. You need the ancestors who came before you, into whose broken soil you nestle new seeds; present-day allies to help you tend the plants and get them to market; and future hands to plant the same fields….
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New Moon in Leo: Loving Your Brand
Ruled by the Sun, Leo has an innate knack for presenting him or herself as a mythic figure with a compelling story. What you can learn from Leo is that everybody has a unique story that’s worth telling. The Sun is your epicenter, no matter what sign it’s in or what house. Before you can find an audience, you have to learn to celebrate your self and your story….
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Astrology Q & A: Building an astrology practice in a new city
I’m in a new town and I want to offer my classes to the public, eventually developing a way of offering my classes to corporations. Do you have any marketing ideas that can get me in contact with the right audience?
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Astrology and the Business of Being You
A question like “Where is my life headed?” may seem a trifle lofty for those of us who are just trying to get through each day and earn a living. But as Pluto, the planet of transformation, settles into career-oriented Capricorn for a nice long stay, it may be exactly the right one to ask.
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Marketing and astrology are not mutually exclusive
No matter how much you may dislike the idea of marketing, the minute you try to get a job or a date or launch a business, you’re in the marketing business. And a lot of the reason we fail when we try to sell ourselves is that we don’t understand what we’re selling.
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